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The AIF and MU announce details of ‘Fair Play for Festivals’ agreement

The Association of Independent Festivals (AIF) and the MU have launched an agreement that will mutually benefit emerging artists who are represented by the MU and the AIF’s 55 member festivals.

The ‘Fair Play for Festivals’ agreement formalises the existing relationship between emerging artists and independent festivals represented by AIF.

The agreement, which is an extension of the MU’s existing ‘Fair Play’ initiative, provides practical guidance for musicians and festivals. It outlines key conditions for emerging artists and independent festival operators in areas such as remuneration, promotion, logistics and advance information required from artists and festivals alongside performance details.

The UK’s festivals and AIF member festivals in particular are one of the most effective incubators for emerging talent and this agreement is an important step in formally recognising the importance of emerging artists and independent festivals to each other. 

Paul Reed, General Manager of AIF said: ‘The idea is to provide practicable and realistic guidance and, crucially, a balanced agreement that will work for promoters and artists alike. UK festivals are one of the main incubators for emerging talent in the UK and this agreement acknowledges the importance of such artists to our members.’ 

Kelly Wood, Live Performance Official for the MU added: ‘Our ‘Fair Play’ initiative encourages good, clear relationships between artists and employers based around fair deals and it is exciting to be taking this into the festival sector.

Festival slots are invaluable for emerging artists looking to reach new audiences and we therefore embraced the opportunity to work with the AIF in order to create a mutually beneficial agreement. With the input of our members we’ve been able to achieve an agreement whereby the terms are relevant, realistic and will encourage a good working relationship between artists and festival organisers.’

More information from the AIF.

Published: 05/11/2015
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