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#YWM15: How to pitch for work - part 1

Tips on how to pitch for work effectively, taken from our Young Workers’ Month ‘Get the best deal’ workshop.

This Young Workers' Month we've already looked at pay and getting fit for freelance work. Next up, we look at pitching. Here are some top tips from our recent ‘Get the best deal: how to pitch for work & get paid properly’ workshop…

In such a competitive environment, it’s vital to be proactive in getting your work under the right people’s noses and showing them why you’re the best person for the job. To help you do this, some direct sales techniques will help.

Identify and target your ‘hot leads’. Focus your efforts on those people who are most likely to be commissioning your type of work now rather than take a scattergun approach. You’ll probably already have some likely candidates in mind. As well as these, it’s advisable to expand your radar by keeping up with who’s hiring whom and when, e.g., through word of mouth and online research. Once you start looking actively and regularly, you’ll be surprised at how many opportunities are out there.

Set realistic targets. Get into the habit of setting manageable targets, like you commit to contacting one potential client per week. Here, ‘contacting’ doesn’t mean a passive email that you never hear back from or a message left on voicemail. It means getting through to the ‘buyer’ to instigate two-way communication and move a step forward towards agreeing the commission e.g., an email that results in a producer agreeing to look at a demo; a phone call to introduce yourself and set up a meeting.

Be courageous. If you’re not keen on the idea of ‘selling’, use the passion and enthusiasm you have for your work to motivate you: you offer something valuable that people want, but they can’t hire you unless they know that you exist and how perfect you are for them! The alternative is waiting and hoping that work will land in your lap. You may get dribs and drabs with this approach but taking control and being proactive is logically a much better strategy.

Practice. If you’re nervous to start, bear in mind that the more practice you get the more confident you will become – especially when you see your efforts paying off.

Find out more. Read these quick tips on pitching your work. Take an online course with FEU Training on related topics including business skills, marketing and negotiation. And keep an eye out for the next FEU Training one day workshop] near you.

Published: 26/11/2015

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