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FanFair Alliance and MMF launch managers guide

FanFair Alliance and Music Managers Forum launch free guide for managers to help combat online ticket touting.

FanFair Alliance, the recently-launched campaign against industrial-scale online ticket touting, and the Music Managers Forum have published a guide to help managers minimise the scalping and resale of their artists’ tickets on profiteering websites such as GET ME IN!, Seatwave, Stubhub and Viagogo.

Available as a free download, the guide offers Ten Tips To Beat The Touts, as well as case studies from leading managers and music industry professionals.

Speaking at a launch event in London, Mumford & Sons manager and FanFair Alliance co-founder Adam Tudhope described the guide as a “first step” towards pooling industry knowledge to fight back against touts and develop pro-consumer ticketing strategies.

Measures advised in the guide include:

  • Applying tighter terms and conditions to control transferability of tickets (such as printing names on tickets)
  • Ensuring fans have clear information about those terms at the point of sale
  • Offering a face value resale or reallocation option for ticket-buyers who are genuinely unable to attend an event

FanFair is also delighted to announce that a raft of leading ticketing services and direct-to-consumer businesses have signed our Declaration - with Active Ticketing, DICE, Music Glue, Pledge Music, Scarlet Mist, Songkick, Twickets and WeGotTickets all committing their names to the campaign against online ticket touting.

These eight services join a growing number of music professionals and businesses supporting FanFair, including managers of Years & Years, Biffy Clyro, Iron Maiden, Arctic Monkeys, PJ Harvey, Little Mix, One Direction, Cheryl, Mark Knopfler, Nick Cave, Chvrches, Noel Gallagher, Placebo and music industry bodies including the Musicians’ Union.

Following an independent report by Professor Michael Waterson on consumer protection measures in the secondary ticketing market, FanFair is urging Government to enforce existing consumer laws and provide proper regulation and transparency in how tickets are resold.

Government is expected to respond shortly to recommendations made by Professor Waterson, while a separate compliance review by the Competition & Markets Authority of 4 UK secondary ticket platforms - GET ME IN!, Seatwave, StubHub and Viagogo - is due for publication later in 2016.

Published: 14/09/2016

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