Like most websites, this site uses cookies. To find out more about what cookies are, and how they are used on this website, go to our Privacy Policy. If you continue to use this site, we will assume that you are happy with the website's use of cookies.

Creating an Identity

On this page you will find information about:


Name - Choose a name that suits you — you will have to live with it for a long time, so make sure that it has a timeless quality. 

Check your name — thoroughly research your potential name online, via companies house and IPO, to make sure it does not belong to someone else already.

Create a logo — this can boost your visibility, but make sure the designer assigns copyright to you in writing.

Website - you will either need your own website or you will need to be visible on others

Social Media - It can be beneficial to have a presence on social media, such as Twitter or Facebook

Buy a trademark — if your name has already been trademarked, another party could stop you from using it.

Registering a name

You can perform under your own name and no one can take that right away from you, no matter how many others share it, provided your use ‘is in accordance with honest practices in industrial or commercial matters’.

I have the legal right to trade as Keith Ames, as long as I’m not doing so dishonestly, even if someone else is calling themselves it, because it’s my name.

Keith Ames, MU Communication Official


If you plan some sort of internet presence, several websites allow you to search for the domain names available in all of the territories you want to trade in. You will need a domain that is clear and unambiguous to fans who are searching for your website.

Especially when performing under your own name, it is sometimes worth buying up several domain names, in case you want to establish another web presence at some future point. For example, you may already have but you could also purchase and You can also purchase a universal domain name (.com, .tv), or buy for a particular territory, e.g. the UK ( or EU (.eu).

Forming a company

Registering a limited company in your band name would prevent anyone else using the same company name. You can perform an online search to see if your band name is available from Companies House.

Buying a trademark

Although it is the most effective way to protect your band name, registering it as trademark can be expensive, and will only be effective in the territories in which you register. A UK trademark only covers the UK. A US trademark only covers the US. A Community trademark only covers the European Union. So to gain worldwide protection you would have to register in every territory in the world. 

It’s up to each band to decide whether they need or can afford to register a trademark. It is probably not worth it for an amateur band playing infrequently, but if the band has been going for a few years and has built up a reputation and following, then they may feel the name is worth protecting so no-one else can steal it

Registering can be expensive — fees start at £175 to register a trademark just in the UK, and just in one class, and £50 for each additional class. And if you get a trademark attorney, trademark agent or lawyer involved to help you through the process and deal with any problems, then you will have their fees to pay too.

In order to rule out names that have previously been trademarked in the UK, EU or USA, and for more information on the subject log onto the UK Intellectual Property Office , the EU Office for the Harmonisation of the Internal Market, or the United States Patent and Trademark Office.